首页 | 新闻公告 | 作者指南 | 编委会 | 关于杂志 | 订阅 | 相关链接 | 下载区 | 联系我们

基于前景理论的两产品报童的订货模型
Two-product newsboy problem based on prospect theory
摘要点击 4480  全文点击 105  投稿时间:2012-03-05  修订日期:2012-07-06
  查看/发表评论  下载PDF阅读器
中文关键词  前景理论;两产品报童;价值函数;主观概率;决策权重函数
英文关键词  prospect theory; two-product newsboy problem; value function; subjective probability; decision weighting function
基金项目  国家自然科学基金项目(面上项目,重点项目,重大项目)
学科分类代码  
作者单位E-mail
周艳菊 中南大学 zyj4258@sina.com 
应仁仁 中南大学 yingrenren@163.com 
中文摘要
      运用前景理论,针对需求不确定条件下的两产品订货问题进行了分析。在前景理论的框架下分析、推导了随机市场需求下零售商对两产品订货的价值函数、主观概率与决策权重函数,并建立了订货模型。此模型将已有文献中的单一产品扩展到了两个产品,为今后进一步扩展到多产品奠定了基础,使前景理论在描述具有更强现实性的多产品报童问题方面前进了一步。算例分析从需求不确定性、缺货损失、残值、心理参考点、风险态度系数、损失厌恶系数等多个角度分析了基于前景理论的两产品订货问题,进一步说明此模型能较好地描述零售商的实际订货行为。
英文摘要
      Applying the prospect theory to analyze the order model of two products under random demand is a new research approach. Based on the framework of prospect theory, this article analyzes the value function, subjective probability and decision weighting function while considering two products under random demand, and then the order model is established. This model considers two products while existing research only considers single product. It can be the foundation to the research of multi-production. It makes an important progress in the research of multi-product newsboy problem while using prospect theory. The order problem of two products based on prospect theory is analyzed from many different aspects in the numerical example, like the salvage value, the psychological reference points, the risk-attitude coefficients and so on. The results show that this model can be used to describe the retailers’ actual order behavior better.
相关附件:   匿名修改说明.docx  201203050084修改稿.doc  201203050084匿名修改稿.doc
关闭

版权所有 © 2007 《管理科学学报》
通讯地址:天津市南开区卫津路92号天津大学第25教学楼A座908室 邮编:300072
联系电话/传真:022-27403197 电子信箱: jmstju@263.net