The optimal ordering and pricing strategies when the reseller attends B2B electronic marketplace is investigated and the closed-form solutions to the reseller's optimal strategies are derived.Then,the reseller's performances and strategies with and without attending the B2B electronic marketplace are compared by using some numerical examples.The result shows that B2B electronic marketplace exposes the reseller to more risks,and attending the B2B electronic marketplace can not always make the res... 更多还原