Separating the consumers into two groups: ad-haters and ad-neutral,the paper builds the price and advertising competition model to find the effects of consumers' attitude on advertising and of advertisers' access ways on the advertising strategy of commercial television,and analyzes the welfare effect.The results show an increase in the proportion of ad-haters will increase the advertising price.The results also show,under the advertisers' single-homing,an increase in the proportion of ad-haters...