Based on the longitudinal case of chauffeured car services in China，this paper conducts a theoretical framework of the mechanism of how collective actions facilitating the institutional logics evolution.The results show that the evolution of the institutional logics in a institutional field is from separated to competed and to co-existed,which is facilitated by the differernt modes of collective actions, composed by the combinations of different strategy of agency and resource mobilization. The coordinated way of collective actions caused by the opportunity facilitate the arise of the new institutional logic,and the separating of the two competing institutional logics.The uncoordinated way of collective actionscaused by the hazy opportunity facilitate the conflicting of the two competing institutional logics.The re-coordinated way of collective actions caused by the opaque opportunity facilitate the co-existing of the two competing institutional logics.The paper reveals the mechanism of institutional logics evolution caused by collective actions,which provides a useful guidance for the development of new industries and collaborative governance of the traditional industries.