The issue about “Online Word-of-Mouth”has been researched from different perspectives. However, the existing research conclusions show inconformity. The paper presents two problems that are ignored by previous research. The one is the initial attitude that formed before receive OWoM information have an effect on select information exposure; the other is product sales does not equal to consumers' attitude. Our study is trying to answer how different frames of OWo M influence on attitude change instead of sales. Considering the moderating effect of initial attitude and need for cognition, this paper address a matrix of information spreading refer to various kinds of consumers, which could be a reference for information diffusion of firm.