With the rapid progress and wide application of E-commerce, online reviews are ubiquitous, which has profound impacts on the decision behaviors of consumers and firms. From the social learning perspective, this paper firstly introduces the related concepts and learning mechanisms, and then reviews the associated current research, challenges and opportunities regarding operations management decisions. Based on the practice of operations management regarding products and services, four main future research areas (i. e., quality, service and information, various product categories, participants and learning across multiple platforms) and two research paradigms (i. e., behavioral experimental study and data-driven study) are suggested. The research issues on operations management decisions based on social learning suggested in this paper can be good directions of future research.