This paper reveals that by bringing human creative thinking into play and establishing a competitive and co operative mechanism of the survival of the fittest and complementary advantages, integrated management can optimally group various productive elements and promote communion and harmony of the basic activities in product innovation process.Applying to the basic ideas of integrated management, it constructs a framework consisting of the three levels. What is more, it analyzes and summarizes the basic principles on integrated management in product innovation process． These principles include conformity，concurrent，communication，open，quality management，information technology application，ere．Finally，the available ways to implement integrated management is presented by discussing successful practies on product innovation in YJ company．