By inheriting and developing the theoretie model of integrated global marketing strategy advanced by foreign scholars, the authors innovatively develop a system of indices for the model＇s evaluation and then empirically utilize these indices to appraise the marketing strategies taken by some ＂Fortune Global 500 Companies＂ operating in Chinese market from three major angles——namely, internal and external drivers, strategic representation and finn performance, then draw a conclusion on the underlying pattern and the operating characteristics of those conlpanies. Correspondingly, the authors put forward some helpful suggestions for Chinese enterprises to develop transnational marketing strategies and be competitive in global marketplace