Abstract:From hominine bounded rational,it's studied for a real option method of portfolio decision-makings.With relative wealth and habit formation utility functions,it's described bounded rational behaviors of portfolio decision-makers.Measuring risks by the mean-entropy,a behavioral portfolio model with tow mental accounts is proposed.So,the behavioral pricing model is formed in the Geske's compound option paradigm.Results of simulation show that it's reflected potential influences of decision-makers'...