社交网络舆情管理智能模型综述
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中国人民大学信息学院

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国家社会科学基金重大项目, 国家自然科学基金项目重点项目, 国家自然科学基金面上项目, 北大方正集团数字出版技术国家重点实验室开放课题重点项目


A Survey on Social Network Public Opinion Management Intelligent Models
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1.School of Information, Renmin University of China;2.School of Information,Renmin University of China

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    摘要:

    在数字和智能转型的技术驱动下,管理科学已经进入了一个崭新的阶段,其中,信息管理作为管理科学中最靠近信息科学技术的研究领域,在复杂数智模型的加持下,完成了一个新的升级,升级后的版本技术更难,模型的复杂度更高。本文将对信息管理升级版中的社交网络舆情管理,选择社交网络舆情溯源、AIGC(artificial intelligence generated content)水军辨识、舆情早期发现与趋势分析三个具有代表性的前沿方向,进行梳理和总结。随着社交网络和大型语言模型等信息技术的快速发展,网络舆情呈现出来源多样、内容质量难以评估、传播速度快以及覆盖范围广等特征,使得网络舆论的管理面临前所未有的挑战。本文将以“基于社交网络结构”和“基于社交网络内容”作为社交网络舆情管理的两个主要分支展开,其中前者根据舆情任务进行前沿技术概括,后者先根据任务内容差异性进行“内容”分解,再分别进行前沿技术总结。在“基于社交网络结构”方面,本文基于舆情溯源与传播问题,将其分化为不同舆情溯源与传播任务的四类具有代表性的前沿技术并进行概括:针对舆情溯源问题的社交网络拓扑分析与增强技术、对于舆情传播路径挖掘问题的社交网络元路径图表示学习模型、面向舆情关键局部链条发现问题的社交网络胶囊图表示学习方法、及面对发现舆情热度互融规律问题的社交网络群组层次特征表示学习模型。在“基于社交网络内容”方面,基于任务内容差异性,本文将其拆分为立足于内容的直接分析方法的“基于深度学习的社交网络舆情内容信息直接检测模型:AIGC检测、谣言检测及水军识别”和立足于内容的间接分析方法的“基于知识图谱嵌入的社交网络舆情内容信息间接检测模型:舆情早期发现与舆情趋势预测”。前者以社交网络中AIGC、谣言和网络水军对社交网络管理的挑战为基本点,分解为,面向社交网络多模态舆情信息的AIGC检测模型及实验分析、社交网络谣言检测方法、社交网络中的水军识别技术。后者以舆情早期发现与趋势预测的知识图谱嵌入模型为核心,由浅及深分解为:基于静态知识图谱的舆情分析模型、基于动态知识图谱的舆情分析方法、基于知识超图的舆情分析技术。本文整体的叙述逻辑线是1(结构)+ 2(内容)= 3(舆情管理应用问题),并在其下按照层次依次展开各问题,再对相关代表性工作进行了回顾和整理,最后进行提炼和升华。

    Abstract:

    With the development of technology of digital and intelligent transformation, the management science has entered a new era. The information management, as a research area closest to information sciences and technologies in management science, has completed a new upgrade with the support of complex mathematical models, the upgraded version of the technology is more difficult and the model complexity is higher. This article will review and summarize the social network public opinion management in the upgraded version of information management, selecting three representative frontier directions: social network public opinion tracing, AIGC (artificial intelligence generated content) army identification, and early detection and trend prediction of public opinion. In the era of rapid development of information technology such as social networks and intelligent large language models, the characteristics of more sources of online public opinion information, unpredictable information quality, faster diffusion speed, and wider diffusion range have led to a sudden increase in the difficulty of managing online public opinion. This article will unfold from two main branches of social network public opinion management, "based on social network structure" and "based on social network content". The former will summarize advanced technologies based on public opinion tasks, while the latter will first decompose "content" based on differences in task content, and then summarize up-to-date technologies separately. Based on the social network structure, this article divides public opinion tracing and dissemination into four representative technologies aimed at different tasks of public opinion tracing and dissemination, and summarizes them: social network topology analysis and enhancement technology based on topology reinforcement learning for public opinion tracing, social network topology analysis and enhancement technology based on meta path graph representation learning for public opinion propagation path mining, social network topology analysis and enhancement technology based on capsule graph. Based on the direct analysis method of content and the direct analysis method of content, the "social network based content" is divided into "direct detection model of social network public opinion content information based on deep learning: AIGC detection model, rumor detection, and water army identification " and " indirect detection model of social network public opinion content information based on knowledge graph embedding: early public opinion discovery and trend prediction", respectively. The former takes the impact of AIGC, rumor and water army on public opinion management in social network as the basic point, which is divided into: AIGC detection model and experimental analysis for multi-modal public opinion information in social network, rumor detection method in social network, and water army identification technology in social network. The latter is based on the knowledge graph embedding model for early detection and trend prediction of public opinion that is decomposed into: public opinion analysis models based on static knowledge graph, public opinion analysis methods based on dynamic knowledge graph, public opinion analysis technologies based on knowledge hypergraph. The overall narrative logic of this article is 1 (structure) + 2 (content) = 3 (application issues of public opinion management), and below it, each problem is unfolded in order of hierarchy. Then, relevant representative work is reviewed, and finally refined and summarized.

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  • 收稿日期:2024-06-30
  • 最后修改日期:2025-07-01
  • 录用日期:2025-08-27
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