With the emergence of new consumer behaviors and the continuous awakening of demand individuation on the service demand side, the innovation model of the service supply side needs to be reconstructed urgently. Deep digitalization represented by the Internet has become a new engine to bridge the “service divide”. This article focuses on the healthcare industry that is deeply integrated with the “Internet +” trend. It selects the service model cases of Xiamen “healthcare+Internet” and WeDoctor “Internet+healthcare”, and systematically explores the service reshaping mechanism that bridges the service divide based on digital empowerment. The study found that the service divide can be deconstructed into three aspects: information asymmetry, resource mismatch, and data islands. The process of service reshaping based on digital empowerment is the key path to bridging the service divide, which could be mainly manifested in the reshaping process of service design, service delivery and service interaction. The service reshaping mechanism of “healthcare+Internet” and “Internet+healthcare”follows the service digitization logic and digital servitization logic respectively. Specifically, the former focuses on service-dominant logic and the transformation of the service nature based on digital technology, while the latter focuses on the application and innovative diffusion of digital technology. The theoretical framework finally formed in this article can contribute to the theoretical gap caused by the existing literature on the path of bridging the service divide. The logic of service digitization and digital servitization, based on the service reshaping mechanism under digital empowerment, further deepens the exploration of the theoretical laws behind the deep integration of digital technology and service fields.