竞争视角下考虑长短途乘客的巡游车定价策略
DOI:
作者:
作者单位:

作者简介:

通讯作者:

中图分类号:

基金项目:


Cruise taxi pricing strategies for long and short-distance passengers: A competitive perspective
Author:
Affiliation:

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    近年来,巡游车市场份额遭到网约车的蚕食,并存在被赶出出租车市场的风险.为了应对风险,促进巡游车与网约车融合发展,调整巡游车价格是一种有效手段.本研究考虑了网约车竞争和长短途乘客出行成本的差异,基于概率选择模型分析两类乘客的出行选择行为,构建Stackelberg博弈模型分析竞争环境下的巡游车定价问题,探索出租车市场的均衡状态.研究发现:1)当巡游车起步价和单位里程价都相对较低时,巡游车和网约车可融合发展;2)为了避免被赶出市场,巡游车应设置较低的起步价和单位里程价,形成短途竞争、长途竞争的均衡市场状态;3)在均衡市场中,乘客偏好增加会使网约车和巡游车收益提高.进一步,当乘客偏好较高时,增加乘客偏好能提高乘客剩余.

    Abstract:

    In recent years, the market share of cruising taxi has been gradually eroded by ride-hailing services, which posesa risk that cruising taxi services may be driven out of the taxi market. To cope with the risk and promote the integration of cruising taxis and ride-hailing, adjusting the price of cruising taxis is an effective way. Considering the competition from ride-hailing and the difference in the travel cost of long-and short-distance passengers, this paper analyzes the travel choice behavior of these two types of passengers based on the probability selection model. It then builds a Stackelberg game model to analyze the cruising taxi pricing problem in a competitive environment and derives the equilibrium state of the taxi market. The results show that: 1) when the flat fee per ride and unit mileage fare of the cruising taxi are relatively low, the development of cruising taxi and the ride-hailing can be integrated; 2) In order to avoid being driven out of the market, the cruising taxi service should set a lower flat fee and unit mileage fare so that the cruising taxi service and the ride-hailing service can reach equilibrium for both short and long-distance competition; 3) In the equilibrium market, an increase in passenger preference leads to higher revenue for both ride-hailing and cruising taxi services.Furthermore,when passenger preference reaches a higher level, enhancing the passenger preference leads to a higher passenger surplus.

    参考文献
    相似文献
    引证文献
引用本文

李想,聂发鹏,张艺.竞争视角下考虑长短途乘客的巡游车定价策略[J].管理科学学报,2025,(1):17~28

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2025-02-14
  • 出版日期:
您是第位访问者
管理科学学报 ® 2025 版权所有
通讯地址:天津市南开区卫津路92号天津大学第25教学楼A座908室 邮编:300072
联系电话/传真:022-27403197 电子信箱:jmsc@tju.edu.cn