On the basis of synthetic utilization of product innovation and BPR, this paper analyzes the intention of knowledge resources integrated and the characteristics of product innovation process. These characteristics includes venture, available deployment of natural resources, reinforcement of learn and communion, strengthen of enterprise competition advantage in the product innovation process. The management pattern based on knowledge networking suitable to product innovation process is studied.It discusses some principle problems about organization of innovation process, utilization of know ledge resources, communication and communion, learn skill, harmony mechanism, encourage and performance in the new management pattern. The new management pattern makes a break through at such aspects as information communion, authorization, leadership, and coordination in comparison with the functional ordinal management pattern.