For the coming knowledge economy, we need new enterprise logic different from any others before. We summarize here the new logic of enterprise as the knowledge and learning based, compare it with the mountains forming campaign appeared in the geological history, and make a frame study of it. The theoretical base of the new view of enterprise is knowledge and learning theories, its typical organization pattern is the team based organization, the essence of management is to accomplish competence promoting th rought ran sforming and combination of know ledges, marketing themeis to pursue the know ledget ran scending. By all these things, we have port rayed the out line of the new enterprise logic