Comparison of group- buying auction and f ixed- pricing mechanism
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    Abstract:

    This paper studies a new kind of dynamic pricing mechanisms on the internet2group2buying auction. With the IPV model , this paper analyzes the seller’s profit when the economies of scale are considered , based on which we compare group2buying auction and the fixed2pricing mechanism. With numerical studies , we conclude the condi2 tions in which group2buying auction will outmatch the fixed2pricing mechanism.

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