Abstract:Aiming at the deficiency of practical quantitative evaluation models and methodologies for usability design of webpage layout,this paper applies eye-tracking method to model network users’browsing behavior on web pages as the points randomly walking on empowering finite graphs based on scanning paths theory. A novel and practical method for usability evaluation of web page layout (WLUE-RWG) is proposed. Finally, two product display pages,namely,mall. taobao. com and china. alibaba. com,are used as examples to verify the feasibility and effectiveness of our method.