Two-product newsboy problem based on prospect theory
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    Abstract:

    Applying the prospect theory to analyzing the ordering model of two products under random demand is a new research approach. Based on the framework of prospect theory,this article analyzes the value function,subjective probability and decision weighting function while considering two products under random demand,and then the ordering model is established.This model considers two products while existing researches only consider a single product.It can be the foundation of researches on multi-production.It makes an important progress in the research of multi-product newsboy problem while using prospect theory.The ordering problem of two products based on prospect theory is analyzed from many different aspects in the numerical example, like the salvage value,the psychological reference points, the risk-attitude coefficients and so on.he results show that this model can be used to better describe the retailers’actual ordering behavior.

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  • Online: April 16,2018
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